ProCESS project

Project is cofounded by ERASMUS+ programme of the European Union (Grant Agreement N° 621398-EPP-1-2020-1-FR-EPPKA2-KA). Project timeline: February 2021 – February 2024

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RISEBA participates in the Erasmus+ supported project ProCESS, within the framework of which management case studies will be developed. The first round takes place from October 2021 until January 2022.

ProCESS Project aims to develop an original and innovative methodology to deal with complex management cases through alternating sequences of mobilization of Sensory, Emotional, and Spiritual (SES) intelligences, in addition to rational capacities. In this process, students learn to better feel and sense complex situations (and not only understand) and dare to “step out of the box” to solve them. During the three-year implementation of ProCESS, a set of 12 complex management case studies are developed and proposed to the students for solving. A total of 192 students participate in three training rounds from all partner universities. In the first training round, 4 such cases are developed in collaboration with the following four partner companies: Sanofi, De KLAUSEN, Mediatalo Keskisuomalainen and Latvijas Pasts.

Sanofi is one of the leaders in the pharmaceutical market. With a presence in 90 countries and 100,000 employees, the company had sales of €36 billion in 2020, of which €5.5 billion were invested in R&D. 500 Million people are protected every year with a vaccine from Sanofi Pasteur, the vaccine division. The case study proposed by Sanofi addresses the challenge of increasing Flu vaccines coverage rate. The objective is to have all different Health Care Professionnals working together for the patient benefit. The students should analyze what information to share, when, how?; what innovative communication tools, or way of working could be created/used among professionnals, patients and caregivers?. The results of the study aim to contribute to a better level of collective protection that limits the circulation of influenza viruses and at the same time support the Health Authorities to control winter epidemics.

De KLAUSEN is a business growth consulting company that uses intensive consulting, training and coaching techniques for this purpose. The company’s clients are both multinational and Romanian entrepreneurial companies, especially of medium size. A challenging project is to increase by 25% per year the business of the Romanian company KLAUS-ELGEX, Cluj-Napoca, a company with 125 employees and a turnover of over €23 million. KLAUS-ELGEX is one of the national leaders in electrical solutions and equipment, industrial automation systems, electric drives and lighting systems. It should be noted that in the last 4 years (2017-2020) turnover, profit and productivity of labour have stagnated. The health crisis of 2020 brought new challenges for KLAUS-ELGEX due in particular to the impossibility of face-to-face communication. As a general business context, the main challenge and at the same time the future solution is digitization, noticeably the digitization of sales. ProCESS project will help in this regard by searching and finding the most valuable solutions in order to increase the efficiency of the company in the digital area.

Mediatalo Keskisuomalainen is a Finnish communications and media corporation having a history back to 150 years ago. Due to the company’s growth, it is nowadays a major provider of printed and digital newspapers, digital advertising, research services, marketing and communications services, graphic production together with printing and distribution services. The company has a new strategy called #renewingtogether 2022, which highlights customer-centric operations and functions that support locality and are renewable. However, the company faces great challenges related to overall change in consumer buying behavior and media usage, the impact of the future generations on consumer behaviour, and different regulations and policies regarding privacy and targeting. The ProCESS project will tackle these complex challenges bringing together Mediatalo Keskisuomalainen and the four universities.

Latvijas Pasts is the largest postal service provider in Latvia, its main activities are traditional postal services as well as express mail, delivery of subscribed publications and unaddressed advertising, retail of goods and press, financial services, freight forwarding, philatelic services, etc. The total revenue for the latest accounting period was 93.1 million euros and the profits were 2.3 million euros. The case study proposed by Latvijas Pasts focuses on developing new solutions that facilitate the transition from a classical bureaucratic management (processes, orders, traditions, etc.) to a result-oriented management style (where, for example, KPIs are defined, customer satisfaction is measured, values are defined, etc.). The analysis aims to find solutions on how to vitalize the company values developed in 2017. The challenge is to assess the values and develop a strategy to turn the values into a living mindset contributing to organizational effectiveness and success.

These case studies were proposed for solving to 64 students in the fall semester of 2021 in close collaboration with companies coaches and academic coaches of the universities. During this process, a set of training sessions (24 SESS workshops) and winter schools are organized, these activities prepare the students for using the innovative ProCESS methodology in finding solutions to the proposed complex management cases. This way, the universities will educate future managers able to tackle complex business situations and provide them with skills that go far beyond the scope of rational problem solving.

Within the framework of the project ProCESS (Processing Complexity with Emotional, Sensorial and Spiritual Skills) in October students met with representatives of Latvian company “Latvijas Pasts” to better understand the developed complex situation regarding the implementation of the company’s values.

Students also visited two post offices to talk to their staff about their day-to-day responsibilities, employment and understanding of values.

The meeting was attended by students from partner universities: JAMK – University of Applied Sciences (Finland), TUCN – Technical University of Cluj-Napoca (Romania), UCLy Lyon Catholic University (France) and RISEBA (Latvia).

This was the first visit to Riga for foreign students, therefore the students met with the representatives of RISEBA Student Council and were also introduced to the activities of the university.

Having acquired sensory, mental and emotional skills, four students from each university will continue to work on a complex situation solution, presenting the final solution at the end of January at the Jyaskyla Winter School, organized by JAMK University of Applied Sciences.

Within the framework of the Erasmus+ supported project ProCESS students have created a solution – the design of the application “Flu Fighter” for medical professionals and patients.

We are proud of RISEBA and RSU (Riga Stradins University) student group Madara Paidere, Anastasija Feofilova, Iveta Behmane and Sanita Paudere-Logina (in the photo below) who delivered an excellent final presentation of the ProCESS project challenge posed by SANOFI group (France) in the first day of ProCESS project Winter school 2022 in Jyväskylä. The challenge was how to increase the immunization coverage against influenza In France. To develop solutions, alongside with academic and analytical approach, students also used emotional, sensual and spiritual skills they have developed during the SESS workshops which were part of the ProCESS project. Students presented WEB application ‘Flu Fighter’ for medical professionals and patients which will involve everyone in a game like experience and both competition and collaboration.

We are proud of the work of RISEBA students in the framework of the ProCESS project round 3, which took place in the fall and winter of 2023/2024.

The Sanofi team’s task (Līga Eitvina, Kristīne Raumane, and Maija Saule from the bachelor’s programme “Business Psychology” and Aiva Trama from the master’s programme “Business Management”) was to create innovative solutions for advertising flu vaccination by mobilising their sensorial, emotional, and spiritual skills in conjunction with their analytical capabilities.

Feedback from Christophe Andre, Sanofi Director CSR: “On behalf of Sanofi, we want to convey our congratulations from the Vaccines France Management team to the Latvia team that worked on the Sanofi case! They have been really impressed with the quality of the work performed and the creativity and innovation demonstrated with the drone campaign and the movies! They also very much enjoyed the subject “Flu vs. Cold” and how it was addressed in the movie.

Sanofi Pasteur is the vaccines division of the French multinational pharmaceutical company Sanofi; it is the largest company in the world devoted entirely to vaccines.

We are proud that students could work for such a company and deliver the best quality results. Videos prepared by the students can be found here:

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