Public Relations and Advertising Management (sub-programmes: Public Relations, Advertising)

Professional bachelor’s programme 240 ECTS

This program has been developed in collaboration with the Latvian Advertising Association and the Latvian Association of Public Relations Professionals, precisely defining the skills and knowledge required for new professionals in the field.

Accredited: until 6 June 2030

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General information

  • Beginning:
    From September 1
  • Duration:
    4 years (full-time)
  • Type:
    Full-time
  • Language:
    English, Latvian
  • Credit points:
    240 ECTS
  • Programme degree:
    Professional bachelor's degree in advertising and public relations with qualification – advertising manager or public relations manager
  • Fee:
    Citizens and permanent residents of Latvia, as well as citizens of other EU, EEA, and EU candidate countries:
    3000 EUR (Full-time in Latvian)
    3700 EUR (Full-time in English)

    Other countries:
    5000 EUR (Full-time in English)

This program has been developed in collaboration with the Latvian Advertising Association and the Latvian Association of Public Relations Professionals, precisely defining the skills and knowledge required for new professionals in the field. These include the ability to ensure open and mutually beneficial communication between a organisation and the public to foster support for the company’s activities, create a positive attitude, purposefully enhance the prestige of the company and its products or services, develop communication strategies and tactics. As well as copywriting in public relations and advertisement, digital and social media communication, among other competencies.

A competitive public relations and advertising professional is characterised by the ability to “think outside the box”, as well as to think from the organisations business perspective.

During studies students acquaint one of two qualifications:

  • Sub-programme Public Relations: qualification –public relations manager
  • Sub-programme Advertising: qualification – advertising manager

Admission rules

Please read the admission rules published on our website under Study at RISEBA -> Admission rules

Studies are conducted in person, with certain study modules potentially organized remotely. This approach is particularly suited to the program’s interactive teaching methods, which include media training, role-playing, and visits to public relations, advertising, creative and media agencies providing insight into the real work environment awaiting young professionals after graduation. This understanding is further deepened during internships integrated into the study program.

Meanwhile, theoretical knowledge is acquired through lectures, seminars, and consultations with scientific advisors for research projects. RISEBA also offers guest lectures and seminars led by industry professionals in advertising, marketing, and public relations from Latvia and abroad.

Year 1 

Business English I and II

Personal Development: Study and Presentation Skills

Social Psychology

Fundamentals of Management

Introduction to Communication Theory

Introduction to Advertising

Sociology

Ethics and Social Responsibility

Civil and Environmental Protection

The Cultural Space of Latvian Language or Latvian (for foreign students)

Introduction to Public Relations

Introduction to Research Work I

Fundamentals of Computer Graphics I

Fundamentals of Persuasive Communication

Types of Advertisement

Course Paper I

Internship: Advertising

Year 2

Business English III and IV

Theories of Public Opinion

Ethics of Communication and Advertising

Fundamentals of Computer Graphics II

Intercultural Communication

Journalism and Media Relations

Marketing Communication

Public Speaking

and Presentation Skills

Fundamentals of Project Management

Basing of Accounting

Digital and Social Media Communication

Introduction to Research Work II

Integrated Marketing Communication

Design Thinking and Creative Process

Influencer Marketing

Course Paper 2

Internship: Public Relations

Year 3

Leadership and Organisational Behaviour

Legal Regulation of Business

Introduction to Semiotics

Fundamentals of Visual Communication I

Digital Marketing

Brand Management

Fundamentals of Visual Communication II

Organization Psychology

Screenwriting

Multimedia and Immersive Technologies

Course Paper III

Internship: Multimedia

Study courses for sub-programme Public Relations

International Public Relations

Copywriting in Public Relations

Acting

Public Relations Events

Study courses for sub-programme Advertising

International Marketing and Advertisement

Copywriting in Advertising

Constructions of Composition and Color Psychology

Advertisement Psychology

Year 4

Innovation Management

Philosophy

Public Administration

Politics and Communication

Professional Internship 

Bachelor Thesis

Study courses for sub-programme Public Relations

Communication Campaigns and Strategies

Crisis Management

Corporate Communication

Study courses for sub-programme Advertising

Advertising Campaigns and Strategies

Consumer Behaviour

Fundamentals of Practical Selling

Graduates of the program are well-prepared to work as advertising and public relations  managers in organizations across various industries—both in the private sector and in government, municipal institutions or NGOs. Our graduates have particularly broad career opportunities in advertising, public relations, corporate communications, creative, media, and marketing agencies that work with renowned brands in Latvia and globally. The knowledge gained in this program also enables graduates to create and develop their personal brand or entrepreneurial ventures.

After completing the program, there is an opportunity to continue education in one of the master’s level study programs, such as Business Management, Human Resource Management, Project Management, Management Psychology and Supervision, among others.

Explore the list of bachelor thesis topics chosen by our students, which are relevant to the industry and job market, as well as practical work.

Our graduates have successfully entered the job market in their field: 

Any student of the bachelor’s programme who has completed at least one year of study can participate in the Erasmus+ exchange programme.
A student can study for 1 or 2 semesters at one of RISEBA’s partner universities. The duration of study mobility is 2–12 months.
The student does not have to pay for the period spent in the study and internship exchange programme abroad; the tuition fee is covered by the partner university, but the student continues to pay the RISEBA tuition fee. For the period spent abroad during mobility, the student is awarded an Erasmus+ scholarship to cover the costs of transport and accommodation.
* Erasmus+ internship mobility provides that a student can undergo an internship in one of the companies of interest in one of the Erasmus+ programme countries. For this internship period, the student receives an Erasmus+ scholarship. The duration of internship mobility is 2–12 months.
Find out more about Erasmus+ and how to apply here!

Jekaterina Ignatoviča
Senior Distance Learning Administrator, Senior Program Administrator
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311, Meža iela 3
Marija Janova
Senior study programme administrator
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