Public Relations and Advertising Management (sub-programmes: Public Relations, Advertising)

Professional bachelor’s programme 160 KP / 240 ECTS

This programme has been developed in cooperation with representatives of the Latvian Advertising Association and the Latvian Public Relations Association, precisely defining the skills and knowledge that young professionals need.

Accredited: until 06 June 2030


General information

  • Duration:
    4 years (full-time)
    4.5 years (part-time)
  • Type:
    Full-time, Part-time in person (evenings and Saturdays) every other week
  • Language:
    English (full-time day studies), Latvian (full-time, part-time)
  • Credit points:
    160 CP / 240 ECTS
  • Programme degree:
    Professional bachelor's degree in advertising and public relations with qualification – advertising manager or public relations manager
  • Fee:
    Citizens and permanent residents of Latvia, as well as citizens of other EU, EEA, and EU candidate countries:
    2900 EUR (Full-time in Latvian)
    2600 EUR (part-time in Latvian)
    2500 EUR (Full-time in English)

    Other countries:
    4500 EUR (Full-time in English)

This programme has been developed in cooperation with representatives of the Latvian Advertising Association and the Latvian Public Relations Association, precisely defining the skills and knowledge that young professionals need: the ability to ensure open communication between the company and the public in order to promote support for the company’s activities, create a favourable attitude, purposefully raise the prestige of the company and its products or services, develop a communication and media strategy, prepare press releases, create content for websites and social networks, etc. A competitive advertising professional is characterised by the ability to “think outside the box” – a number of courses in the programme are dedicated to honing these skills, including “Unconventional Advertising and PR Campaigns”, “Creative Imagination Development”, “The Creative Process”, “Intercultural Communication”.

During studies students acquaint one of two qualifications:

  • Sub-programme Public Relations: qualification –public relations manager
  • Sub-programme Advertising: qualification – advertising manager

Both day and evening studies are delivered in person, especially as they include many interactive study methods: media training, role-plays, visits to media organisations and media agencies, revealing the real working environment that awaits young professionals after graduation (students also get a deeper insight during their internships). Theoretical knowledge is acquired through lectures, seminars and consultations with research supervisors. RISEBA also provides guest lectures and seminars led by Latvian and foreign leaders in the advertising, marketing and public relations industry.


Business Communication I and II

Introduction to Advertising

Introduction to Public Relations

Introduction to Theories of Mass Communication

Introduction to Scientific Research I

Non-Verbal Communication

Cultural Space of Latvian Language Nowadays

Fundamentals of Journalism

Information Capture and Its Interpretation

Fundamentals of Persuasive Communication

Social Psychology

Consumer Behaviour

Creative Process

Ethics and Social Responsibility

Basics of Project Management

Study Work I

Advertising Internship


Marketing Communication II and IV

Ethics of Communication and Advertising



Theories of Public Opinion


Legal Regulation of Business

Types of Advertising

New Information (media) Technologies

Reputation Management

The Psychology of Communication in a Group

Civil and Environmental Protection

Practice Sales Fundamentals

Introduction to Research Work II

Introduction to Specialty

Study Work II

Public Relations Internship




Fundamentals of Visual Communication

Integrated Marketing Communication

Internet Marketing Communication

Organisational Psychology

Public Administration

Politics and Communication

Legal Aspects of Mass Communication Processes

Basics of Media Planning

Study Work III

Study courses for sub-programme Public Relations

International Public Relations

Media Semiotics

Writing Public Relation Texts

Online Communication

Study courses for sub-programme Advertising

Development of Advertising Ideas

Introduction to Semiotics

Basics of Media Planning

Computer Graphics in Advertising


Study courses for sub-programme Public Relations

Public Relations Tactics

Public Relations Strategy

Practical Classes in Public Relations

Crisis Communication and Management

Media Relations

Public Relations Campaign Management Internship

Study courses for sub-programme Advertising

Introduction to Advertising Design

Presentation Skills


Online Communication

Planning and Conduction of Advertising Campaign

Advertising Campaign Management Internship

Professional Internship

Bachelor’s thesis

Additional optional courses

Public Relations in Politics

Creative Imagination Development

Second Foreign Language (Spanish, French)

Intercultural Communication

Experience Marketing

Content Marketing

Theories of Career Development

There is also the opportunity to obtain the Cambridge English certificate during the studies.

Faculty of Business and Economics

Admission rules

Please read the admission rules published on our website under Study at RISEBA -> Admission rules

Career opportunities

Upon completion of the programme, graduates are prepared to work as advertising and public relations specialists or managers in organisations of a wide variety of industries – both in the private, state and local government sectors. Graduates have particularly wide career opportunities in advertising, media and marketing agencies that work with Latvian and world-renowned brands. The knowledge acquired in this programme enables graduates to create and develop their own personal brand or business.

Opportunities for further study

After graduation, a student can continue his/her education in the programme “Business Management”

Read more

Explore the list of bachelor thesis topics chosen by our students, which are relevant to the industry and job market, as well as practical work.

Our graduates have successfully entered the job market in their field: 

Any student of the bachelor’s programme who has completed at least one year of study can participate in the Erasmus+ exchange programme.
A student can study for 1 or 2 semesters at one of RISEBA’s partner universities. The duration of study mobility is 2–12 months.
The student does not have to pay for the period spent in the study and internship exchange programme abroad; the tuition fee is covered by the partner university, but the student continues to pay the RISEBA tuition fee. For the period spent abroad during mobility, the student is awarded an Erasmus+ scholarship to cover the costs of transport and accommodation.
* Erasmus+ internship mobility provides that a student can undergo an internship in one of the companies of interest in one of the Erasmus+ programme countries. For this internship period, the student receives an Erasmus+ scholarship. The duration of internship mobility is 2–12 months.
Find out more about Erasmus+ and how to apply here!

Marija Janova
Senior study program administrator
108, Meža iela 3
Anna Stepanova
Senior study program administrator
101, Meža iela 3

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