Marketing and Communication, Digital Technologies and Innovation (MCDTI) advances digital innovations, consumer behaviour, and strategic communication through AI integration in learning, business, marketing, including information literacy, digital skills and adapting to the digital transformation. This research on innovation, business and communication technologies contributes to organisations and economies in various contexts to improve products, services, business strategies, marketing and business processes. The direction develops internationally novel AI-driven psychography and consumer behaviour research methods, such as Motival image-based value research, approved in 20+ industries/16 markets, and contributing significantly to RISEBA IP and international competitiveness of business (licensees). Solution has attracted private financing for applied research in multiple markets, e.g. The Invisibles project for uncovering socially alienated groups beyond statistics and advising social policies in the Baltics and Mexico (2023).
Leading researcher: Professor, Lead Researcher, Dr. Valters Kaže
The aim of the strand is to promote research in the application and development of innovations, digital tools and artificial intelligence, their integration into the learning environment, business, communication and marketing, to evaluate the potential of innovations, to educate students and society about the field in general, and to attract funding for European Union projects.
Research on innovation, business and communication technologies makes a significant contribution to organisations and economies in a variety of contexts to improve products, services, marketing and other business processes.
We invite the researchers to submit the articles to the next JBM volumes on the topics regarding to Business Management and to the Special Issue devoted to Communication, Digital Technology, and Innovation.
This Special Issue seeks to unite academics in a discussion regarding further the understanding of the behavioral, social, and economic processes at the intersection of communication, digital technology, and innovation. Major topics of interest integrate the impact of digitalization on collaborative strategies and communication systems. Within this context, scholars will delve into various aspects, including how these changes influence cooperation, coordination, competitive challenges, and opportunities. Their examination will focus on the intricate relationship between social dynamics, technology, and organizational elements that shape collaboration in the modern digital era. Responsible Editor of the Special Issue RISEBA Assoc. Prof. Dr. Valters Kaže.
More information here: Call for papers | JOURNAL OF BUSINESS MANAGEMENT
Head of the field:
Professor, Lead Researcher, Dr. Valters Kaže
Participants:
RISEBA Asoc. Prof. Almir Peštek
RISEBA Asoc. Prof. Ioseb Gabelaia
RISEBA doktorante Sandra Starke
RISEBAS lect. Artis Eglītis
RISEBA lect. Dr. Guna Matule
RISEBA lect. Lidija Semjonova
Master’s and Bachelor’s students
Partners:
Latvian Association of Marketing Professionals, Dr. Ester Bardone, University of Tartu (Estonia); Dominika Zagrodzka, University of Silesia (Poland); PhD Håkan Jönsson, Lund University (Sweden); Asoc.prof., Dr. Jānis Kārkliņš, BSA; Prof. Biruta Sloka, LU