Guest Lecture Location and Time:
- 04.03.2025
- From 11.40 AM to 1.10 PM
- Meža Street 3, Room 316
RISEBA University students are invited to attend a guest lecture on “Branding Psychology from Business and Consumer Perspective,” led by Vilma Kardauskė, Head of the Advertising and Communications Department at Vilnius College.
This lecture will provide valuable insights into how companies build brand images and how psychological aspects influence consumer choices. Vilma will share practical examples and scientific studies that help understand how advertising strategies can create an emotional connection with consumers, promoting brand recognition and loyalty.
The lecture will be especially useful for students interested in advertising, marketing, and branding.