Marketing Strategy

Marketing is an essential element of business management and its effective use can determine the success of a company. RISEBA offers the course “Marketing Strategy” to help you understand the importance of strategic marketing planning and management in your business.

The course is lectured by Valters Kaže, Dr. oec., Asoc. prof.,
Vice-Rector for Research


  1. Marketing as a business management tool – strategic marketing planning and management;
  2. Analysis of factors influencing the achievement of business objectives – environment (micro and macro); market; competitors; intangible resources of the company. Analysis methodologies;
  3. Segmentation – target market selection – positioning;
  4. Competitive strategies – customer management, innovation;
  5. Strategy implementation – building a sustainable competitive advantage for the company.

Course duration: 20 academic hours

Fee: 220 EUR

Language: Latvian

Businesses can receive up to 70% co-financing of the training


The courses take place at the RISEBA University of Applied Sciences, Meža iela 3

November the 22nd 09:00 – 13:30

November the 23rd 09:00 – 13:30

November the 29th 09:00 – 13:30

November the 30th 09:00 – 13:30

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