RISEBA offers the course “Digital Marketing“, which will give you an insight and practical skills in digital marketing.
The course is lectured by Edgars Koroņevskis, MBA,
Digital Marketing Expert
COURSE CONTENTS:
- Digital marketing basics – channels, commonalities and differences – marketing market landscape;
- Switching from traditional to digital channels. Company domain registration, company email registration, setting up (Google products);
- Choice of company website platform, setup, basic information input and design;
- Content: website, social platforms, promotional materials;
- Sales promotion; E-shop – terms, platforms, delivery, payment processing. Risks and opportunities;
- Google Tag Manager, Google Analytics and other analytics tools for the website, add-ons;
- Email marketing to communicate with existing and potential customers;
- Social platforms – what to do, what not to do, what to measure;
- Google Adwords: be the first to show up for potential customers;
- Facebook Ads: reaching a billion potential customers, Facebook pixel.
Course duration: 20 academic hours
Fee: 220 EUR
Language: Latvian
Businesses can receive up to 70% co-financing of the training
VENUE AND TIME
Courses take place at RISEBA University of Applied Sciences, Meža street 3
November the 29th 09:00 – 13:30
November the 30th 09:00 – 13:30
December the 6th 09:00 – 13:30
December the 7th 09:00 – 13:30