Digital Marketing

Looking to expand your digital marketing knowledge? Then this course is for you!

RISEBA offers the course “Digital Marketing“, which will give you an insight and practical skills in digital marketing.

The course is lectured by Edgars Koroņevskis, MBA,
Digital Marketing Expert


  1. Digital marketing basics – channels, commonalities and differences – marketing market landscape;
  2. Switching from traditional to digital channels. Company domain registration, company email registration, setting up (Google products);
  3. Choice of company website platform, setup, basic information input and design;
  4. Content: website, social platforms, promotional materials;
  5. Sales promotion; E-shop – terms, platforms, delivery, payment processing. Risks and opportunities;
  6. Google Tag Manager, Google Analytics and other analytics tools for the website, add-ons;
  7. Email marketing to communicate with existing and potential customers;
  8. Social platforms – what to do, what not to do, what to measure;
  9. Google Adwords: be the first to show up for potential customers;
  10. Facebook Ads: reaching a billion potential customers, Facebook pixel.

Course duration: 20 academic hours

Fee: 220 EUR

Language: Latvian

Businesses can receive up to 70% co-financing of the training


Courses take place at RISEBA University of Applied Sciences, Meža street 3

November the 29th 09:00 – 13:30

November the 30th 09:00 – 13:30

December the 6th 09:00 – 13:30

December the 7th 09:00 – 13:30

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